How CityChain and Sinomax Unified Customer Loyalty Across Online & In-Store With CLEARomni Loyalty
In today's omni-channel retail landscape, customers expect a consistent and seamless loyalty experience—regardless of whether they shop online or in-store. Both CityChain and Sinomax recognized this challenge and partnered with CLEARomni Loyalty to unify their customer journey while modernizing tech stacks with Shopify Plus.
The Challenges
- Disjointed Loyalty Programs: Both CityChain and Sinomax struggled with siloed membership data and inconsistent loyalty experiences between their e-commerce stores and physical outlets.
- Migration Complexity:
- CityChain aimed to migrate from a legacy platform to Shopify Plus, requiring unified membership integration with both POS systems and two Shopify Plus stores (CityChain and Solvil et Titus).
- Sinomax had used a Shopify loyalty app that didn't support in-store integration, resulting in isolated member experiences. Their goal was to migrate to Shopify Plus and connect online and in-store memberships seamlessly.
The Solution: CLEARomni Loyalty
By implementing CLEARomni Loyalty, both brands achieved:
- Unified Membership: Customers now enjoy a single, centrally managed membership identity, whether shopping in-store or online.
- Consistent Tier & Points Program: Member tiers, points, and reward programs are synchronized, enabling fair and transparent progression for all members.
- Streamlined Reward Redemption: Customers can earn and redeem points and coupons across all channels—be it through Shopify Checkout or at point-of-sale using QR codes.
- Flexible Reward Options: CLEARomni Loyalty powers cash-equivalent point redemption, coupon wallets (e.g., welcome, birthday, monthly offers), and hybrid ($+points) purchasing for selected items.
Implementation Highlights
CityChain
- Chose CLEARomni Loyalty as their centralized membership system.
- Achieved cross-integration with both POS and two Shopify Plus stores—ensuring customers receive identical recognition and benefits everywhere.
- Uses CLEARomni Loyalty as a middleware solution.
- Their existing POS/CRM remains the data master, while CLEARomni bridges the gap—granting Shopify shoppers full in-store loyalty benefits and vice versa.
CLEARomni Loyalty Key Features
- Unified membership and tier management
- Integrated points-as-cash at checkout (online & store)
- Coupon wallet for flexible promo delivery and redemption
- $+points hybrid redemption center
- Real-time synchronization with POS, Shopify, and external CRM systems
Results
Both CityChain and Sinomax now deliver a truly unified, modern loyalty experience, enhancing repeat purchases and customer satisfaction. CLEARomni Loyalty's integration flexibility and robust feature set are driving next-level retail engagement—online and offline.
Ready to unify your brand's loyalty experience? Contact CLEARgo and discover how CLEARomni Loyalty can transform connected commerce for your business.