Background
The Haagen-Dazs eCommerce provides luxurious ice cream products. It leverages Adobe Commerce as its platform and is integrated with systems like SAP and Dynamic 365 to streamline operations. The store offers a wide range of products, from ice cream pints to uniquely crafted ice cream cakes.
Solution
An essential part of the business model is the integration of the cake system, membership, physical & e-voucher systems. This integration is carried out to facilitate the business and ensure a smooth user experience by meshing the platform seamlessly with numerous third-party systems.
Supporting both the Business-to-Consumer (B2C) and Business-to-Business (B2B) tier, this flexibility allows it to cater to the needs of individual customers as well as large corporations. The platform leverages Adobe Commerce as a platform and is integrated with CRM.
It synchronized member points and tiers from CRM into an e-commerce site. Moreover, the e-commerce store harmonizes with its cake system ensuring that successful checkout orders are dispatched straight to the kitchen for the immediate preparation of cakes.
The customer chooses a flavor and submits it to the cake system
The online shopping experience for Haagen-Dazs customers has been enhanced by offering a service that mirrors the in-store experience, including the ability to customize orders with a wide range of flavor options. When an order is placed, it's integrated seamlessly into the cake system, notifying the bakery about the day's production requirements and improving efficiency.
e-voucher system integration
The integration of the e-voucher system is another key improvement, where order information is transferred for e-voucher generation and then displayed on the e-commerce site.
Business and Bank Promotion Features
A business client promotion has been implemented, displaying special offer prices for business tiers on the online storefront, strengthening the price strategy targeted towards the business tier. Additionally, a bank promotion feature has been added to the cart page, providing customers the opportunity to select their preferred bank promotion and compare offers at a glance.
